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The book discusses procedures developed to model urban freight transport. Forecasting agent-specific reactions calls for an appropriate elicitation and thorough investigation of retailers', transport provieders' and own-account operators' preferences. State-of-the-art data acquisition, based on efficient design strategy, is adopted to construct the stated ranking exercises administered to the interviewees and appropriate discrete choice models are estimated. This empirical research domain has great potential and will possibly develop useful instruments for policy evaluation and system optimisation. Edoardo Marcucci is an associate Professor of Transport Economics at the University of Roma Tre. He is secretay and co-founder of the International Transport Economic Association. His research interests focus on discrete choice modelling, urban freight distribution, group decision making and policy evaluation. Valerio Gatta is a fellow researcher and lecturer at the University of Roma Tre in transport demand analysis. He holds a PhD in Statistics from University of Roma "Sapienza" and a MSc in Econometrics from Erasmus University of Rotterdam. His research interests focus on: discrete choice modelling, freight transport and marketing. He published several papers in international refereed journals. Amanda Stathopoulos works in the Transport and Mobility Laboratory at École Polytechnique Fédérale de Lausanne following her PhD at Trieste University. Her research focuses on the exploration of behavioural findings at odds with standard random utility models. She has published papers on freight behaviour, commuting and residential choice in international refereed journals. Eva Valeri is a research assistant and lecturer at the University of Trieste where she obtained her PhD. She participated in several research projects and concentrated her research on: discrete choice modelling, urban freight transport, transport competition, policy evaluation, industrial organization, electric mobility and car sharing. She published in international refereed journals.